Brand Guide
Our logo
Three upward strokes form a mountain and a roof: rising together, sheltered together. Pick the version by the background, never by preference.
Give the logo clear space on every side equal to the height of the E in the wordmark. Minimum sizes: Horizontal 120 px wide (1.25 in print), Stacked 80 px (0.75 in), Icon 24 px (0.3 in).
Stretch, rotate, or recolor the logo outside the four schemes. Do not add shadows, glows, or outlines, rearrange the mark and wordmark, or retype the wordmark in another font.
Color
Abide Blue is the signature and should appear in every piece. Most layouts are light and calm with bold blue moments. Yellow and Green are seasoning, not the meal.
RGB 0, 97, 254
CMYK 100, 62, 0, 0
Signature. Hero backgrounds, buttons, links, key words.
RGB 23, 29, 36
CMYK 36, 19, 0, 86
Grounding dark. Text, dark sections, footers.
RGB 254, 253, 249
CMYK 0, 0, 2, 0
Default page background. Warm, never stark.
RGB 255, 195, 0
CMYK 0, 24, 100, 0
Spark. Underlines, highlights, eyebrows on dark.
RGB 16, 194, 81
CMYK 87, 0, 93, 0
Growth. Program tags, success states, accents.
Secondary colors
Supporting tones for UI, depth, charts, and campaign variety. Never lead with them.
Typography
Three typefaces, three jobs. Big and bold to shout, clean to explain, hand drawn to make it human.
PP Neue Corp Tight Ultrabold
Headlines, stats, and primary call-outs. Always uppercase. Never for body copy.
Articulat CF
Body text, eyebrows, buttons, captions, and UI. Weights: Regular, Medium, Demi Bold, Bold, Heavy.
Wave Block Extras
Hand drawn underlines, circles, and arrows. One accent per composition, on the most important word.
Our fonts are licensed and cannot be shared as files. Staff and partners who need them can request access through the Abide marketing team. In Google Docs and Word, use Anton for headlines and Figtree or Arial for body text.
Photography
Vibrant, dynamic, and real. Real people and real places, joy in motion, dignity first. Never stock photos, and never AI images of people.
These are web-ready files. For full resolution images, contact the Abide marketing team. Always confirm a signed photo release is on file before publishing identifiable minors.
Create a background
Make an on-brand grain texture for slides, social posts and graphics. Pick a format, start from a preset, then fine-tune the light and grain. Drag the preview to move the light.
Photo compressor
Shrink photos before you send them to the web team or upload them anywhere. Drop in full-size camera files and get back light, sharp images sized for the site. Your photos never leave your computer.
Facts & proof points
The approved numbers. Use them word for word with their context, and always pair a number with a person or a place.
Average drop in crime when a lighthouse presence and ongoing events are established (Fowler Neighborhood, police data, 2007 to 2009).
Serving Omaha since April 10, 1989.
Leaders poured into and encouraged through the Leadership Network since 2017.
Children and families benefiting from sports, dance, and more on campus each month.
Community members engaged on average at large events like the Back to School Block Party and Christmas Store.
Sponsors one child to participate in programs on the Better Together Campus.
Abide is a faith-based nonprofit in North Omaha building bridges and breaking barriers so every person has every opportunity to reach their full God-given potential.
Abide is a faith-based nonprofit building bridges and breaking barriers so that every person has every opportunity to reach their full God-given potential. Since 1989 we have developed world-class leaders who live in North Omaha neighborhoods as Lighthouse Leaders and serve families through the Better Together Campus. The more people we help live on purpose, the more opportunity we create.
Voice & messaging
Speak like a neighbor, not a brand. Short sentences, one idea each. Lead with possibility, then the need, then the invitation.
Primary tagline and vision.
Mission line.
Getting involved.
Sign-off line.
Tone of voice
“Come see what is happening on the block this Saturday.”
“Your gift helps a kid find their purpose.”
“Grab a friend and join the Spring Clean Up.”
“We have walked these streets since 1989, and we are not going anywhere.”
“We believe every person has a God-given purpose.”
“Imagine a city where every person has every opportunity.”
“We live where we serve.”
Neighbors, neighborhood, block. Presence, purpose, potential. Opportunity, bridge, gap. Invest, develop, equip. Together, family, community. Hope, joy, thrive.
Needy, the poor, inner-city kids. At-risk youth (say young people or students). Charity, handout, rescue. Broken neighborhood. Beneficiaries, recipients. Impactful, synergy.